The fruit of a full Career Assessment will be a Career Objective. It provides the direction you need as you plan your job-search campaign. It takes into consideration four Factors – your strengths, needs, values and the market-place.

 Your Strengths. The best way to assess your strengths is to look at your Career Achievements and identify the Business & Technical Skills, the Market Knowledge and the Characteristics you deployed on each occasion. Select a minimum of twenty achievements where there was a Situation you were presented with, where you took Action and where there was a quantifiable Result.  Make sure the achievement took place within one year.  Examine each achievement and pull out the dominant strengths which contributed to your success. Gather all Strengths together and you will be amazed at how several of these occur time and time again.

Your Needs. We all have needs. For example, all of us need to eat and have some form of home to live in! The majority of us need to earn money. Without an independent source of income, we have to earn a salary to pay for what we need and to put aside for when we are too old to work. Many of us will be responsible for others. Maybe we have wives, husbands, partners, children, parents or friends who we need to consider when deciding on our career objectives. You should think in the medium / long term and list what your needs are. You must choose a career which satisfies them!

Your Values. It is a poor person, indeed, who does not live their life by a set of values. We all have values whether they be spiritual, moral, political or concerning the quality of live. List the personal values that are important to you. You cannot successfully do anything which conflicts with these. The checklist in the link lists some values to choose from and you might include others. Your final list should not exceed the four which are most important to you.

The Market Place. Your Strengths should be directed towards satisfying a need in the Market Place. Conversely, your target market should satisfy your needs and values. Researching and identifying suitable scenarios is an ongoing process and never really ends. 

Make your Deductions.  Study all fours Factors.  Compare the needs of the Market Place with the Strengths you can offer. Juxtapose your Values against your Needs.  Start to draw your conclusions in preparation for the Second Step - Determining your Career Objective.


Whether you have recently lost your job or want to move on anyway, you may be wondering what to do first.  Do you write a CV, fire off some applications, contact the recruiters or what?  It can be overwhelming.

Do not be overwhelmed.  Take reassurance that there is a logical sequence of events and a structure to securing your next job.

There are four steps which anyone – consciously or unconsciously – with or without a career consultant – will need to take:

1. Assessing the key Factors which will help you decide on your future.

2. Determining your Career Objective. The Five-Year Plan.

3. Preparing for your launch into the Market-Place.

4. Conducting the Job-Search Campaign.

Over the next fortnight, we will examine and discuss each step.  Watch out for our Blogs and take part in the discussion by responding or by asking questions.

The 2012 Job Market is changing each month and has its own dynamic.  As career management consultants and currently providing outplacement to hundreds of people in both the public and private sectors, we are interested in your own experience and views.


As Career Management and Outplacement consultants, we find that friends and people we meet will talk about their job and then ask:
“What IS Career Management? Surely all I have to do is make sure my most recent job is in the CV!”
Many books have been written on the subject and some have become international best-sellers. We all have our own view, but here are ten ways which we suggest will help people to take control and enjoy a satisfying and fruitful career:
1. Complete a structured Career Assessment once or twice a year. Find a mentor to discuss the issues and challenge your deductions.

2. Develop a strategic Career Objective, maybe looking five years out. Keep it in mind and continuously have a “next job” aiming point.
3. Rewrite your CV at least once a year. Update your CV Profile to reflect your “next job” aiming point. Refer back to your most recent Career Assessment and add in the new Business Achievements and any job changes.
4. Become and remain well briefed about your profession, your market sector and your customers. Maintain up-to-date files on products, people and statistics. Attend conferences and seminars, which will keep you informed and add to your network.
5. Build extensive Networks which include colleagues, competitors, customers, media people and individuals who come from as many other market sectors as you can penetrate.
6. Lay aside time for self-development in new business & technical skills, in knowledge and in personal growth.
7. Preserve your career integrity by managing your personal finances and maintaining a financial reserve which would allow you to resign from an unsatisfactory job and survive for six months.
8. Guard your employability by remaining fit and looking your best. We need energy and a sense of well-being to remain on top of our careers.
9. Engage with another compelling interest outside your career. Develop a passion for something which will stimulate your mind and your senses and allow you to return to your working day, refreshed and renewed.
10. Hold on to your personal values. Stand by your moral code, spiritual life or views on humanity. Preserve your self-respect and respect for others.

The road to hell is paved with good intentions and to achieve all of these is challenging – start to think who can help you.

Become a target for Headhunters

Web networking is no longer a new subject but the practice will certainly grow during the year ahead.  Executive search recruiters are definitely using the web to build lists of potential candidates for their assignments.  As Louisa Peacock, at the Daily Telegraph, writes: “Use web networking to get employers to come to you”.  Our readers might have realised that we are great fans of Louisa’s articles and occasionally we like to alert people to a particular gem:

The important message is to build up your profile online.  Sign up to professional networking sites like LinkedIn and join the LinkedIn groups.  Become an active player on several sites, starting discussions, responding to other users and building relationships with people in similar disciplines.

As career management and outplacement consultants, we talk to recruiters.  We know that they look at LinkedIn and similar sites to identify candidates.  Read Louisa’s article and she will advise how to become “searchable” and what keywords to use and avoid.

We strongly recommend everyone to make this a New Year resolution.  Build your Web Profile and get noticed!!